Whenever a downturn approaches, the sales and marketing departments of most organisations are soon on the chopping board. Business leaders consider many of their activities peripheral - the company should hunker down... Read more
It is probably one of the most annoying interview questions ever: “Sell me this pen.” It probes our understanding of the laws of... Read more
Fruit and Vegetables in a Supermarket
The UK imports a large amount of its fruit and vegetables from sunnier climes. Earlier in the year, UK supermarkets were forced... Read more
Whether you are working for a company that manufactures smartphones or sweets, it doesn’t matter which functional vertical you... Read more
Whether you’re interested in making a move into the FMCG sector or you’re just looking to improve your chances for your next... Read more
What consumers think of a product is crucial to the success of any brand. For any FMCG company, their brand is central to... Read more