The Future of Brand Loyalty in FMCG
‘We don’t choose brands, so much as we use brands to help us choose.’ Rory Sutherland The quotation above comes from a short video from Ogilvy Vice Chairman Rory Sutherland….
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Rapid delivery, third-party grocery apps, and FMCG
In recent years there’s been an explosion of third-party rapid grocery delivery services. They’re backed by heavy investment, they put a lot of time and money into customer acquisition, and…
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