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The Future of Brand Loyalty in FMCG
By Dan Hodge

‘We don’t choose brands, so much as we use brands to help us choose.’  Rory Sutherland  The quotation above comes from a short video from Ogilvy Vice Chairman Rory Sutherland….

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Rapid delivery, third-party grocery apps, and FMCG
By Dan Hodge

In recent years there’s been an explosion of third-party rapid grocery delivery services. They’re backed by heavy investment, they put a lot of time and money into customer acquisition, and…

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Recent Posts

  • The Future of Brand Loyalty in FMCG
  • Rapid delivery, third-party grocery apps, and FMCG
  • 3 things to remember when hiring director roles in FMCG
  • How any FMCG business can be a challenger brand
  • Ethics in FMCG

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