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Head of Category Marketing
Title: Head of Category Marketing
Location: London, 2/3 days a week (weekly travel to Dublin is required)
Salary: £120,000 + £5,000 Car Allowance + benefits
The Opportunity
We’re looking for an accomplished fashion marketer to join a large consumer-facing business in a senior leadership role with broad commercial influence.
This role will suit someone who has moved beyond traditional campaign delivery and is comfortable shaping growth strategy, influencing product and trading decisions, and using marketing as a genuine commercial lever.
You’ll take responsibility for a major fashion area, working closely with senior stakeholders to understand where future growth will come from and how to strengthen customer relevance in an increasingly competitive market.
What You’ll Be Doing
Your focus will be on building a clear marketing agenda for the category and ensuring activity is grounded in customer behaviour, commercial priorities and market opportunity.
You’ll have a strong voice in decisions around proposition, audience, seasonal priorities and investment, while helping bring together teams from across the business to deliver activity that is both customer-led and commercially effective.
You’ll also lead a senior marketing team, setting direction, building capability and creating the conditions for consistently strong execution.
Key Areas of Focus
- Creating the marketing roadmap for a substantial fashion category
- Identifying growth opportunities through customer, market and competitor insight
- Working closely with commercial teams to shape priorities and activation plans
- Building compelling customer propositions around key products, ranges and seasonal moments
- Overseeing major marketing programmes from strategic development through to delivery
- Evaluating performance and adjusting plans based on commercial and customer outcomes
- Prioritising marketing spend across competing opportunities
- Influencing senior stakeholders across marketing, commercial and operational functions
- Building and developing a strong, commercially minded marketing team
What We’re Looking For
You’ll be a senior-level marketer with strong fashion experience and a track record of operating in complex, high-volume consumer environments. We’re particularly interested in people who can demonstrate:
- Senior marketing leadership experience within fashion
- Strong commercial acumen and confidence working closely with trading or buying teams
- Experience shaping growth strategy for a large category, brand or business area
- A strong understanding of customer behaviour and market trends
- Experience leading sizeable campaigns and marketing investment
- The ability to turn insight into clear commercial action
- Credibility with senior stakeholders and the ability to influence across functions
- Strong people leadership and team development experience
- A balance of strategic thinking, creative judgement and commercial discipline