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Head of Category Marketing
Title: Head of Category Marketing
Location: Dublin, 3 days in the office *Relocation support available for the right candidate*
Salary: €140,000 + benefits
The Company
An exciting opportunity has arisen for an experienced commercial marketing leader to take ownership of one of the most significant product categories within a leading retail business.
Working alongside senior commercial leadership, you’ll be responsible for defining how your category grows – identifying opportunities, responding to changing customer behaviour and delivering marketing strategies that translate directly into commercial results.
Key Responsibilities
- Setting the long-term growth strategy for a major category.
- Partnering with senior commercial leaders to identify opportunities for growth and increased market share.
- Turning customer insight and market trends into commercially effective marketing plans.
- Leading the development of integrated campaigns that support seasonal trading, product launches and key commercial moments.
- Making informed investment decisions to maximise marketing effectiveness and return.
- Monitoring category performance and adapting plans in response to customer behaviour and trading results.
- Bringing together cross-functional teams to deliver joined-up, commercially focused marketing activity.
- Developing a high-performing team capable of delivering best-in-class category marketing.
Key Experience
- Leading category, commercial or consumer marketing within a large organisation.
- Developing growth strategies that deliver measurable commercial outcomes.
- Managing significant marketing investment and campaign budgets.
- Working closely with Buying, Product or Commercial teams.
- Using customer insight, market data and performance metrics to inform strategic decisions.
- Leading teams through pace, complexity and continual change.