Brand Management

BRAND MANAGEMENT RECRUITMENT SPECIALISTS

Seeking experienced candidates for Brand Management roles in FMCG? Lime Talent specialises in aligning you with high-quality candidates covering positions from Brand Manager to Head of Brand and Brand Director. Based in Wimbledon, London,  our network of FMCG Brand Management professionals spans across the UK and internationally.Finding the right candidate for roles within Brand Management can often be a time-consuming task and having the right recruitment partner is crucial. At Lime Talent, our proven process of delivery enables us to cut through faster than traditional search firms, while maintaining an equal level of thoroughness.

Why Use Us?

Established in 2013, we draw on our wealth of experience in FMCG recruitment to expertly guide you through the process of finding the best possible candidate. We have specialist consultants in FMCG Brand Management, guaranteeing that you will be working with someone who fully understands your brief.

You can see some of our clients below

Within Brand Management we cover the following sub categories:

Food & Drink

Alcoholic Drinks

Health, Beauty & Personal Care

Consumer Products

Direct to Consumer & Subscription

What our clients say

  • “Lime Talent are responsive, flexible, honest and therefore very easy to work with. When I need support for trickier roles, then Lime are my first port of call and I always recommend them as they strike a good balance of challenge/blue chip from their network.”

    UK Country Manager | Tony’s Chocolonely

  • “Lime Talent have been a fantastic partner to me as I’ve built out the UK & Europe team for Who Gives a Crap. Their ability to get a quick understanding of our business, the needs I had for the roles and the calibre of Lime’s candidate pool has been invaluable. It’s allowed us to move quickly to build out a team from scratch, hiring roles across a range of functions including commercial, marketing, strategy & insights. I simply wouldn’t have been able to do this without Lime’s support & expertise!”

    MD UK & Europe | Who gives a crap

  • “Lime Talent have remained our trusted partners for the last 5 years. Most of our hires have come through Lime with the team clearly identifying the talent that have made the business successful so far. The candidates we receive are incredibly well filtered and we know before we meet them, that they will have the requisite calibre to succeed.”

    Managing Director | Itsu

  • “Lime Talent demonstrate a high degree of honesty and openness about the risks and considerations of placing specific people and you are continually assured they take a long-term approach to working with Ferrero. Highly recommended.”

    Customer Development Director | Ferrero

  • “Lime Talent made the process as easy as possible by providing well-screened candidates along with regular updates. They also provided clear guidance on the recruitment landscape that helped us position our role as attractive to candidates with the relevant skill set.”

    Marketing Manager | Windmill Organics

  • “Lime did a good job for us and I’ve enjoyed working with them on roles. Moved quickly and have been communicative, understanding our requirements on limited information.”

    CEO | Hackney Gelato

  • “The best recruitment business I’ve worked with. Highly recommended.”

    Founder | Holy Moly

DIRECTOR

Dan Hodge is a founding Director at Lime Talent. He started his career in 2006 placing senior level, permanent and interim candidates into marketing and commercial roles. Exceptionally skilled in filling positions in the consumer goods sector, Dan leads a team of talented consultants whose client list includes a range of publicly listed, private equity backed and privately owned businesses.

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    Client Portfolio

    • Tony's Chocolonely
      Track Record
      We started working with Tony’s in 2018 to assist with their UK launch securing them:
      - UKI Head of Marketing
      - UK Head of Sales
      - UK Operations & Finance Manager
      Feedback
      “I used Lime Talent in the very early days of our UK launch with the team helping me hire my (now) UK leadership team who are all still with us since 2018. "
      Feedback
      "Lime Talent are responsive, flexible, honest and therefore very easy to work with. When I need support for trickier roles, then Lime are my first port of call and I always recommend them as they strike a good balance of challenge/blue chip from their network.” UK Country Manager
    • Danone
      Track Record
      Preferred supplier for roles within commercial and supply chain functions
    • who gives a crap
      Track Record
      Helping to build their EU team with roles including:
      - EU Head of Consumer
      - EU Head of Commercial
      - As well as various other roles
      Feedback
      “Lime Talent have been a fantastic partner to me as I've built out the UK & Europe team for Who Gives a Crap. Their ability to get a quick understanding of our business, the needs I had for the roles and the calibre of Lime's candidate pool has been invaluable. "
      Feedback
      "It's allowed us to move quickly to build out a team from scratch, hiring roles across a range of functions including commercial, marketing, strategy & insights. I simply wouldn't have been able to do this without Lime's support & expertise!" MD UK & Europe
    • L'Oreal
      Track Record
      Various projects from Manager to Director level within functions such as
      - eCommerce
      - Market Intelligence
      - Revenue Growth
      - Category Strategy
      - Business & Data analysis

    FAQ Section

    What does a Brand Management professional do in an FMCG or consumer goods business?

    Brand Management professionals are responsible for developing and executing long-term brand strategy to drive awareness, penetration and sustainable revenue growth. In FMCG and consumer goods businesses, this includes annual brand planning, campaign development, innovation pipeline input, packaging evolution, performance analysis and alignment with sales and category strategy.

    As organisations scale, Brand roles evolve from campaign execution to broader portfolio leadership, overseeing multiple SKUs, marketing investment, agency partnerships and long-term brand positioning aligned to commercial objectives.

    What is the difference between a Brand Manager and a Marketing Director?

    A Brand Manager typically focuses on day-to-day brand planning, campaign execution and innovation support within a defined portfolio. A Marketing Director holds broader strategic ownership, including brand architecture, digital and performance marketing, budget allocation and team leadership.

    In growth-stage or investor-backed businesses, Marketing Directors often operate at leadership team level, aligning brand strategy with commercial growth, margin performance and long-term valuation objectives.

    What salary does a Brand Management professional earn in the UK FMCG sector?

    Typical UK salary ranges are:

    • Brand Manager: £45,000–£65,000 + bonus
    • Senior Brand Manager: £60,000–£90,000 + bonus
    • Head of Brand: £80,000–£120,000 + bonus
    • Brand Director / Marketing Director (brand-led remit): £110,000–£160,000 + bonus + LTIP

    Compensation varies depending on portfolio complexity, marketing budget responsibility, team leadership scope, international exposure and P&L accountability. To provide an accurate market benchmark, it’s important to understand the specific remit, reporting structure and growth stage of the business.

    Lime Talent also provides tailored FMCG salary benchmarking support to help businesses structure competitive and commercially aligned reward packages.

    What skills and experience do FMCG businesses look for in Brand Management hires?

    Employers typically look for:

    • Strategic brand planning and positioning capability
    • Strong consumer insight interpretation
    • Innovation and NPD collaboration experience
    • Budget management and ROI evaluation
    • Agency management and stakeholder influence
    • Commercial awareness across pricing, promotions and margin

    At Director level, leadership of multi-brand portfolios, team development and long-term brand equity building become critical.

    When should a growing consumer brand hire senior Brand leadership?

    Common triggers include expanding product portfolios, increased marketing investment, international market entry, rebranding initiatives or investor-backed growth requiring structured brand governance.

    As brands scale, structured leadership becomes essential to ensure marketing investment translates into sustainable commercial performance.

    How does Brand Management structure evolve as a business grows?

    In early-stage businesses, founders or generalist marketers may oversee brand activity. As scale increases, dedicated Brand Managers are introduced to own specific portfolios.

    In larger or PE-backed organisations, this often develops into Head of Brand or Brand Director roles overseeing portfolio strategy, marketing budgets and team capability aligned to long-term growth objectives.

    How do Lime Talent recruit Brand Management professionals?

    Lime Talent specialises in FMCG and consumer brand recruitment across marketing and commercial functions. Our approach includes targeted market mapping, competency-based assessment and salary benchmarking to ensure candidates combine creative capability with commercial discipline.

    Why do growth-stage and investor-backed brands work with Lime Talent for Brand recruitment?

    As consumer brands scale, brand leadership becomes increasingly strategic. Balancing creativity with commercial performance, margin awareness and retailer expectations requires experienced leadership.

    We understand how brand roles evolve as organisations grow, allowing us to identify candidates who can operate effectively within both founder-led scale-ups and structured, investor-backed environments.

    How long does it take to hire a Brand Management professional?

    Most searches take 4–8 weeks depending on seniority, portfolio scope and candidate availability. Director-level roles may require a longer process to ensure strong strategic and cultural alignment.

    Can Lime Talent support interim Brand or Marketing hires?

    Yes. We regularly place interim Brand Managers, Innovation Leads and Marketing Directors during periods of growth, rebranding, maternity cover or strategic transition.