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Sales Controller – Snacking

  • London

A leading challenger brand in London is creating a new role for someone to lead and drive the growth of their snacking category. This is a unique and exciting opportunity for someone with commercial experience in snacking to take a step into an entrepreneurial role which will see you take ownership of their full snacking range, and will see you working cross-functionally with NPD, marketing, and supply chain.

The company have lots of great NPD launching this year and they want to grow their snacking category significantly. As such, they are seeking someone who would relish the opportunity to become their ‘Snacking Controller’ with the remit to build out this part of the business and recruit your own team as the category continues to grow.

Reporting directly to the Managing Director, this role will be responsible for managing key grocery retail relationships, launching, and listing NPD, and identifying and capitalising on new business opportunities in emerging out-of-home channels. The Controller will play a pivotal role in driving the growth and success of the Snacking category within their business.


Strategic Account Management:

  • Own and nurture relationships with key grocery retail accounts.
  • Develop and implement strategic account plans to drive sales and achieve revenue targets.
  • Collaborate with cross-functional teams, including Marketing and Supply Chain, to ensure effective execution of plans.

New Product Development (NPD):

  • Lead the launch and listing of new products within the Snacking category.
  • Collaborate with the Product Development team to identify market trends and consumer insights.
  • Work closely with customers to secure optimal product placement and visibility.

Business Development:

  • Identify and pursue new business opportunities in emerging out-of-home channels.
  • Conduct market research to assess potential growth areas and develop strategies to capitalise on them.
  • Build and maintain relationships with key stakeholders in the out-of-home sector.

Financial Management:

  • Develop and manage budgets for the Snacking category, ensuring optimal allocation of resources.
  • Monitor and analyse sales performance, providing regular reports and insights to senior management.

Category Leadership:

  • Take ownership of the Snacking category, working towards making it a £20M+ category within the business.
  • Drive initiatives to increase market share and brand presence in the Snacking category.

Team Leadership:

  • As the Snacking category grows, there is potential for this role to evolve into a team leadership position.
  • Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance culture.


  • Experience of driving sales growth within branded snacking
  • Proven track record of successfully managing key grocery retail relationships.
  • Ideally some experience of sales within another channel in addition to grocery
  • Experience in launching and listing NPD in the FMCG sector.
  • Strong understanding of market trends and the ability to translate insights into actionable strategies.
  • Demonstrated ability to identify and capitalize on new business opportunities.
  • Excellent communication and negotiation skills.
  • Financial acumen with experience managing budgets and analysing sales data.
  • Leadership qualities with the potential and ambition to take on a team leadership role.

If you are a results-driven and strategic thinker with a passion for the FMCG industry, we invite you to apply for this exciting opportunity to shape the future of our client’s snacking category.

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