Head of Marketing

• $80k + Bonus & Equity [DoE]
• California
• 

Position: Head of Marketing

Location: California, Remote/Hybrid

Salary: $80k + Bonus & Equity [DoE]

Our client, a rapidly growing sustainable beverage brand is looking for an impact-driven marketing leader to join their journey of reshaping the global food and beverage industry

As Head of Marketing, you’ll create and execute the B2B and B2C strategy and guide the brand evolution all while making a positive and sustainable contribution to the global beverage market

What you’ll Do:

• Brand management and growth through multi-channel marketing initiatives
• Manage field marketing campaigns to support sales initiatives
• Maintain and evolve the label & packaging design to align with the brand strategy
• Manage B2B awareness and lead generation strategies (Sampling & Events)
• Manage various 3rd party agencies (design & printing partners)
• Manage the Amazon & Digital marketing agencies

Who you are:

• An experienced marketing specialist with a track record in scale-up environments
• Experience of working on CPG brands, exposure to start-ups would also be beneficial
• A strategic thinker with strong operational ability
• Professional with a proven track record in growing challenger brands
• Analytical with a keen interest in consumer behaviour and brand loyalty