A new opportunity has arisen at a dynamic culture led FMCG business at a time of expansion. This well-known business is looking for an ambitious individual to join as Brand Manager. You will be working with a passionate team of industry specialists whilst making a positive impact on the business and the market.
Key responsibilities of Brand Manager:
- Plan and executive the marketing strategy for the brand in relation to products, promotions, channels, competitors, pricing, and communications
- Manage the marketing budget for the brand
- Manage the portfolio strategy ensuring the brand achieves pre-agreed objectives
- Lead the relationship with external agencies
- Ensure marketing initiatives deliver long term growth for the brand
- Drive the growth of social media channels
- Working closely with senior marketing team to create social content and strategy
- Come up with creative and innovative marketing campaigns on all channels
- Drive customers to the website through paid social media activations on social media platforms
- Monitor audience reach and campaign effectiveness through Facebook Business Manager and similar key programs
- Create content calendar collaborating with external agencies where necessary
- Working alongside Shopper and Brand teams to devise content and promotion campaigns
- Using data and insights to understand market trends and produce recommendations in response to captivate relevant audience
- Come up with creative and innovative ideas to be promoted on channels by working across departments including design, videography/ photography, and editorial teams
Successful Brand Manager skills:
- 3 years Food and Beverage Brand Management/Social Media Management experience
- Excellent attention to detail and with brilliant time management skills with the ability to work to deadlines
- Creative and motivated attitude with a passion for FMCG
- Digital native who keeps on top on key FMCG trends and innovations both offline and online
- Previous experience of direct-to-consumer e-commerce site management
- Fantastic interpersonal skills to work alongside multiple internal and external parties.
If you are keen to make difference and are interested in learning about this unique business; please do not hesitate to get in touch and apply now!