Senior Brand Manager

• Up to £65, 000 + benefits + bonus & great perks
• Greater London
• 

Position: Senior Brand Manager (FMCG Food)

Location: Greater London (Hybrid role: 3 days a week in the office)

Package: Up to £65, 000 + benefits + bonus & great perks

Ready to take ownership of a brand at a pivotal growth stage? This is an exciting opportunity to join an ambitious, fast-growing consumer business as a Senior Brand Manager. You’ll combine the strategic rigour of FMCG brand building with the pace and creativity of a startup environment, shaping how the brand shows up across digital and retail channels.

You’ll play a central role in refining brand positioning, driving awareness and conversion, and laying the foundations for scalable retail growth. This role offers real ownership, cross-functional exposure, and the opportunity to deliver measurable commercial impact.

What you’ll be doing:

• Owning and delivering brand plans aligned them to wider business growth objectives.
• Refining brand positioning, tone of voice, and messaging to resonate with target consumers.
• Leading the innovation pipeline, supporting the development and launch of emerging brands.
• Driving digital-first brand growth across social, content, influencers, paid media, CRM, and eCommerce.
• Using performance data and consumer insights to optimise campaigns and improve ROI.
• Preparing the brand for retail expansion, ensuring packaging, pricing, and promotions meet retailer and shopper expectations.
• Supporting launches into new channels including grocery, convenience, and DTC.
• Managing external agencies to deliver impactful, on-brand creative and campaigns.
• Owning the budget and tracking performance against agreed KPIs.
• Line managing and developing one direct report.

Key criteria we are looking for:

• 3+ years’ experience in brand management, ideally within FMCG and/or startup or SME environments.
• Proven track record of building or scaling brands digitally, driving measurable growth and engagement.
• Experience launching products into retail and eCommerce channels.
• Strong understanding of consumer insight, digital marketing, and retail dynamics.
• Strategic thinker with a hands-on, execution-focused mindset.
• Data-driven with strong analytical and commercial acumen.
• Creative, entrepreneurial, and comfortable operating in ambiguity.
• Confident communicator with strong stakeholder and people-management skills.

Why you’ll love this role and company:

• High-impact role with real ownership of brand growth and direction.
• Opportunity to shape a brand at a key stage of its journey.
• Fast-paced, collaborative environment with exposure across the business.
• Clear scope for personal development and progression as the business scales.

This is more than a traditional brand role – it’s a chance to build, shape, and scale a brand with ambition. If you’re commercially minded, creatively driven, and ready to make your mark, we’d love to hear from you!