Senior National Account Manager

• Up to £75k + Bonus
• London
• 

Position: Senior National Account Manager

Location: London (3 days a week)

Salary: Up to £75k + Bonus

The Company

This established global beauty business offers a wide range of products across cosmetics, skincare, hair care, and fragrance. Their portfolio includes well-known consumer and professional brands, sold in numerous countries worldwide through multiple retail channels. The company is focused on modernising operations, revitalising core brands, and enhancing innovation and digital capabilities to remain competitive in a dynamic and fast-moving market.

The Role

We are seeking a driven and commercially minded Senior National Account Manager to join the sales team. This role is perfect for someone who thrives in a fast-paced, competitive environment and is motivated by delivering outstanding commercial results. You will manage all aspects of the customer relationship – from forecasting and financial ownership to joint business planning and in-store execution – ensuring strategic brand growth and strong customer partnerships.

Account Management & Sales Delivery

• Own the commercial delivery of sales, gross sales value, trade spend and net sales value in line with budget targets.
• Achieve sales and profit objectives across the assigned brand portfolio and accounts.
• Develop, execute and measure Joint Business Plans (JBP) to track progress against KPI targets including profitability, forecast accuracy and sales.
• Lead negotiations across JBPs, promotional plans, trade terms, space & location, and new launches.

Customer Relationships & Strategy

• Build, strengthen and maintain strong relationships with key retail customers and external partners.
• Develop and implement commercial strategies across ranges, customers, digital platforms and promotional frameworks.
• Ensure regular contact and alignment between wider internal teams and customer counterparts.

Forecasting, Planning & Analysis

• Deliver accurate financial and volume forecasts, including ongoing account performance tracking.
• Conduct robust stockholding analysis (warehouse and in-store) to optimise supply and minimise risk.
• Work closely with customer managers and marketing teams to deliver high-quality promotional plans.

Commercial Ownership & Internal Leadership

• Full P&L responsibility for designated accounts.
• Oversee invoice, credit and trade spend management.
• Provide insight, recommendations and solutions to internal business teams to continuously improve account performance.
• Manage and develop one direct report (National Account Executive / Sales Admin support).

Skills & Experience Required

Personal Competencies

• Strong commercial acumen with the ability to build credible, influential business relationships.
• Highly results-driven, competitive and motivated by exceeding financial targets.
• Exceptional negotiation and strategic thinking abilities.
• Adaptable, creative and able to manage multiple priorities under pressure.
• Confident communicator with strong written and presentation skills.
• Effective leader with experience developing and coaching direct reports.
• Strong understanding of the in-store environment, promotional mechanics and POS execution.
• Ability to influence internal and external stakeholders positively.
• Self-motivated with a proactive, positive mindset.

Technical Skills

• Highly numerate with strong analytical capability.
• Solid understanding of P&Ls, forecasting and demand planning.
• Strong computer literacy, especially in Excel and PowerPoint.

Qualifications & Experience

• Degree-level education.
• Proven experience in sales within cosmetics, health & beauty or FMCG at NAM or SNAM level.
• Experience managing a major high-street retailer; Boots experience is strongly preferred.
• Track record of delivering commercial success and driving team development.
• Key account management and negotiation training desirable.